Thoughts on The Vignelli Canon

I appreciated his insight into re-designing logos and branding for companies. His approach was to do a “light re-touch” or freshening up rather than throwing the baby out with the bath water.  Logos that have been in the public awareness for decades, if they’ve made a positive impression, should continue …

Literary, art and design canons

Massimo Vignelli’s The Vignelli Canon was a cool study. I really like the idea of semantics out into the context of art. I always thought of it in terms of language, but Vignelli is right in saying that art must have some sort of meaning; it cannot be arbitrary. Art …

Response to Vignelli

Upon reading and looking at The Vignelli Canon, I see that a lot of his ideas and principles are still relevant today despite modern technology’s influence on the ease of design. He seems to put a lot of emphasis on thought and planning the creation. It’s not just about how …