The Blitz of Design

At first I was a little intimidated by task at hand. Once I read the definitions of each of the different types of designs I relaxed a little and started to keep an eye out for the different types.

Color – I think color in a design is extremely important. It is an immediate distinction of the mood of something. Generally speaking dark colors portray a dull saddened mood whereas bright colors generally is happy and upbeat. Color could be what makes an eye appeal to a design. The picture I chose for color is a bag of UTZ Crab Chips. I don’t know if anyone else have had them but they are the BEST chips ever invented. I absolutely love them. As seen below the colors chosen are not necessarily ones that may attract many people, but I believe they were chose to represent the types of chips they are. If you have ever had a crab feast you would understand. When the crabs are poured out onto the table the seasoning they put on them typically ends up being a brownish color. Also, the crabs have a reddish color to them. I think the designers of these bags lightened up the colors some so it wouldn’t be so dark but wanted to keep that general idea (as you see in the 2 crabs on the bag). The colors on this bag is unique and not seen much. It makes the bag one of a kind and memorable.

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Typography – The way a word is written could create a logo or brand image. It could make the reader read it as a sound. There are many things that changing the format of a written word can do for the reader. While on my weekly visit to Chick-Fil-A I noticed the way they write their name on their products. Their letter C is what made me take the picture. The other letters are just a form of cursive but the C, in my opinion, is really fricking cool. It isn’t a design that is over bearing or too much but effective. Short, simple, and to the point. From a marketing perspective I think this was brilliant  design and a excellent example of typography.

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Form/Function/Message – Some people may argue that this is not a good example of a Form/Function/Message design, but I believe it is. I think this Verizon remote is designed in a way that is easy to use and consumer friendly. Each button has a simple label on it or next to it that distinguishes the use of that specific button. Also, looking at it closer now I realize that each set of buttons has its own similar shape that is unique to the others. What I mean by this is that all of the numbers for channels are the same shape. The Fastforward, next, rewind, and last are all the same shape and they are all within the same general function. Another example are the arrows around the “OK” button. Verizon’s design, In my opinion, is very well thought out for the use of a consumer. The older generation may think there is too much going on but I think it was very well thought out.

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Rhythm – There are a lot of designs that we see in our daily lives that have rhythm. By now we don’t really notice them unless we are in a new location. Sidewalks, buildings, housing developments, town houses, and much more. This picture was taken in my house. It is the brick around the fireplace. Similar to brick houses and the buildings on campus it follows a pattern between layers.

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